Burnout Agency · Managed Google Ads · Australia
Google Ads for founders who can ship — and need buyers.
You're past building. Selling is the bottleneck.
Burnout runs managed Google Ads for AI agent, AI tool, and software founders. You fund spend in your own Google account. We set up the account, build the campaigns, and keep them running.
Landing pages are optional — only if you need one.
We're not taking clients yet. Join the waitlist and we'll notify you when we open.
Who it's for
Built for founders who already ship
You're past “can we build it?” Distribution — not more features — is the hard part.
A fit if you
- Build an AI agent, AI tool, or software product
- Can state the offer in a sentence a stranger would search for
- Are open to paid search as a learning and acquisition channel
- Will own and fund a Google Ads account (you pay Google; Burnout is invited to manage)
Not a fit if you
- Need a full-service marketing retainer (SEO, social, brand under one roof)
- Have no product or landing surface yet and aren't ready to create one
- Want guaranteed ROAS, CPL, or lead volume
Prefer Australian or AU-billable founders.
What we do
Managed Google Ads. Landing page optional.
Core
Managed Google Ads
One-time account setup, then ongoing campaign management. Search (and closely related Google inventory when it helps). Keyword and intent map, campaign architecture, ad copy, negatives, weekly optimisation, short written review.
Add-on
Landing page
Only if you need one. Separate one-time setup — not bundled into every engagement. Ads and page stay message-congruent so search intent matches the offer.
Control
You keep control of the money
You own the Google Ads account and pay Google for media. Burnout is invited to manage. Management fee (and any LP setup fee) is billed separately, Client → Burnout. Fees aren't on this site yet — we'll share them when we open.
How it works
How an engagement runs
01
Discovery
Short call and brief. We map offer → search intent → gaps in the funnel.
02
Setup
Account access, tracking guidance, campaign draft. Landing-page brief or iteration if that add-on is in scope.
03
Launch
Ads live. Landing page live or staged if needed.
04
Review
Weekly optimisation and a short written decision log.
Engagements are month-to-month from day one — no long lock-in to start.
Scope
Specialist, not a generalist retainer
Google Ads for AI and software founders — not “do all our marketing.”
In scope
- Offer, ICP, geo, and goal discovery
- Google Ads account hygiene and campaign architecture
- Keyword & intent map, negatives, ad groups
- Responsive search ads aligned to your page
- Optional landing page structure and copy skeleton (build when needed)
- Conversion tracking setup guidance
- Weekly optimisation rhythm and short written review
Out of scope (for now)
- Meta, TikTok, or LinkedIn as the primary channel
- Brand identity systems, logos, naming
- SEO retainers, content blogs, social calendars
- Full website redesigns unrelated to the paid-search funnel
- Guaranteed performance numbers
You can ship. Getting strangers to find and buy is the hard part. Burnout runs the Google Ads side — and the landing page when you need one — so search intent and your offer line up. We're not a full-service agency. We're paid search, done properly, for AI and software founders.
FAQ
Straight answers
Is Burnout taking clients now?
Not yet. Join the waitlist and we'll notify you when we open managed Google Ads engagements.
What does Burnout actually run?
Managed Google Ads: one-time account setup plus ongoing management. A landing page is an optional add-on with its own one-time setup fee — only if you need one.
Who owns the Google Ads account?
You do. You pay Google for ad spend. Burnout is invited to manage. Our fee is separate, Client → Burnout.
Is there a long contract?
When we open, engagements are month-to-month from day one.
Do you run ChatGPT Ads / Meta / TikTok?
Not as the offer on this site. The practice we're opening is Google Ads for AI and software founders.
Will you guarantee results?
No. We don't invent case studies or promise ROAS, CPL, or lead volume.
Where are you based?
Australia. We prefer Australian or AU-billable founders.
Get notified when we open
We're building managed Google Ads for AI and software founders who can ship but struggle to sell. Join the waitlist and we'll email you when Burnout starts taking clients.